IVY Park has announced a new collection by superstar, Beyonce, in collaboration with Adidas set for the 10th of November.
A promotional video was released to garner anticipation for the soon-to-be-released collection included Peloton instructors Ally Love, Cody Rigsby and Becs Gentry, who all sported some of the collab’s stylish sets.
According to a press release shared by Adidas, the line serves as “the first of its kind,” intentionally created to celebrate “the joining of music, sport and fashion” while also helping “empower everyone on their fitness journey.”
“Merging style with function and shining a light on the best of the Adidas x IVY PARK collaboration, the apparel and footwear offering features new and signature style updates inspired by the Peloton brand,” writes Adidas. “This collection has been perfectly created for layering looks; from bike shorts and tights with matching bra, to looser shorts and tees that layer over to complete the look.”
The Adidas x IVY PARK x Peloton collaboration comes after Beyoncé’s unprecedented partnership with the fitness app to launch the Peloton Artist Series and pro-social initiatives last year.
Yahoo