Cineworld to reopen with cinema-first movie deal

CINEWORLD has announced it will reopen US cinemas in April, after signing a deal with Warner Bros to show films in theatres before they are streamed.

Godzilla vs. Kong will be the first film to make its debut in the theatres.

Cineworld said the deal with Warner Bros means films will have a period of exclusivity in cinemas before being made more widely available.

Under its deal with Warner Bros., from next year Cineworld can exclusively show its films for 45 days.

“This agreement shows the studio’s commitment to the theatrical business and we see this agreement as an important milestone in our 100-year relationship with Warner Bros,” said Cineworld chief executive Mooky Greidinger.

The cinema industry has been one of the worst hit sectors during the pandemic with many theatres closed for extended periods or operating at reduced capacity.

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