Tendai “The Beast” named Zimbabwe Tourism Ambassador.

By Lisa Masuku

Congratulations are in order for  Zim-born South African Rugby star Tendai  “The Beast” Mutawarira as he has been named Zimbabwe Tourism  ambassador. The  Rugby star was conferred the honour this morning at a Harare hotel by the Minister of Environment, Tourism & Hospitality Industry, Hon. Priscah Mupfumira.  

The Zimbabwe Tourism Authority’s main objective for the appointment is to increase tourism traffic into destination Zimbabwe.

This comes as the global trend in tourism today calls for destinations to appoint Tourism Ambassadors as advocates for the destination offerings.

Zimbabwe is bidding to lure an ambitious three million visitors by end of 2019, having received 2,5 million visitors in 2018.