Edgars launches summer in style
Edgars Zimbabwe today launched summer in a bold and exciting way at the big spenders spot, Pabloz Club and VIP located at Sam Levy Village in Borrowdale.
The fashion power house partnered with the iconic DJ Stavo and Talented Bryan K to launch Edgars Sound of Summer Campaign through a collaboration for a summer anthem titled Sound Of Summer.
The official premier of the Summer Campaign was a red carpet event with guests from the fashion and entertainment industry and the various media houses.
The summer tune Sound of Summer is a full-fledged track designed to gain organic leverage on its own whilst reinforcing the Edgars brand through brand Association.
“As Edgars, we see the partnership beyond our product. The Collaboration is an opportunity not only to engage the customer, but to create lasting relationships. The partnership transcends beyond simply creating a catchy tune or hit song, the goal is to create new opportunities, promote and empower local artistes” said Edgars Group Marketing Executive, Rumbidzai Dzimba.
The partnership between Edgars and the artistes ensures authenticity by celebrating what they do without taking so much from DJ Stavo and Bryan K’s brands. This link has been no doubt, a great catch.